Lets have a look at why content is to crucial to our overall online marketing strategy.
CONTENT - WHAT ARE WE TALKING ABOUT?
1. EDUCATES YOUR AUDIENCE
2. POSITIVE USER EXPERIENCE
3. TEXT CONTENT IS EVERGREEN
4. BUILDS AUTHORITY
Educate your audience
The experience that your user has when they arrive and navigate through your website is tracked. For example, if the user has a question and your website is considered an authoritative source to answer the question, it will be placed higher in rankings.
If your competitor experience answers the same question better than you they will continue to be placed higher in rankings for the same question. This is because the user experience was considered better on the competitor's website.
Positive user experience
Here is an example. A user searched using a search engine. Spent some time on your website. Then did not search the same search again. That is considered positive user experience.
Content that is Evergreen is optimised to be relevant for a long time. If your readers are reading "fresh" text it adds to their experience on your website. Evergreen content stays relevant long past the day you published it. This will increase search traffic over time.
Top Hot tip is People also ask. Why this tells us that if you right content around these headings you are sure to be in line to answer the questions your customers are asking.
Become the authoritative source for the question. Write content that is in-depth and easy to understand. Try to cover every aspect of the subject. Try to think of other things the same user will want to be answered. Perhaps your user has not thought of it yet and so surprise them by adding it to your content.
Some tips to consider when writing great authoritative content!
Content is all about the users experience. Know that content is King.
The first step. Always educate your audience, try and put yourself in their shoes and think about what you know. Write is all down! The experience that a user has on your website is tracked. As an example your user has a question. When your website answers that question it is considered an authoritative source. This will result on your website being ranked higher. The user experience is better on your website. This is a positive user experience.
The second step. Evergreen content is relevant for a long time. If the content is "fresh and Evergreen" this is the best experience for your user. Consider relevant questions that your user has not yet thought of. Cover it all on your website.